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Hitwise Intelligence - Alan Long - Asia Pacific

Analyst Weblog

Category Archives: Search

iPad - Data Plans and Apps lead the way

May 24, 2010

In previous blogs we commented on the release of the iPhone and the changes in search behaviour from the initial product announcement through to the launch. In Sandra’s previous posts ’iPhone Australian Launch - Features and Apps driving Consumer Interest’... Continue reading...

Tweet Posted by Alan Long at 07:02 PM | (0)
In Categories Apple | Electronics | Search

The Apple Tablet - iWonder!

January 25, 2010

The computing industry and no doubt a few other industries, such as publishing, are holding their collective breath for the announcement of the impending release of the Apple iSlate / iPad / iTablet this coming Thursday morning (8am Australian East... Continue reading...

Social Media overtakes Search Engines

January 22, 2010

In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of... Continue reading...

Tweet Posted by Alan Long at 03:26 PM | (6) | (7)

The Politics of Leadership

December 10, 2009

The change of Opposition leader last week piqued my curiosity as to whether we could have used the same theories that our colleagues internationally apply when looking to pick the winners of American idol or the UK’s X Factor. (See... Continue reading...

Tweet Posted by Alan Long at 09:39 AM | (0)
In Categories Politics | Search

Social Networking and Forums take over Search Engines in New Zealand

December 07, 2009

In New Zealand Social Networking and Forums has surpassed Search Engines in the week ending 5 December 2009. I have been tracking this on a daily basis and over the past 6 weeks Social Networking and Forums had been ahead... Continue reading...

Tweet Posted by Alan Long at 02:14 PM | (1) | (0)

Getting where we want to go…quicker!

November 26, 2009

Following from yesterday’s post ‘Searches getting longer” today we look at the impact of branded search (aka navigational search) and the trends in the success rates of searches on the major Search Engines used by Australian Internet users. The following... Continue reading...

Tweet Posted by Alan Long at 10:53 AM | (1) | (0)

Searches getting longer

November 25, 2009

Last week I spoke at Search Engine Room in Sydney and presented some of the trends we are seeing in how Australian’s interactions with search Engines are changing. There has been a global trend that my international colleagues have been... Continue reading...

Tweet Posted by Alan Long at 04:19 PM | (4) | (0)

Breaking News?

November 11, 2009

In his most recent post, our General Manager of Global Research, Bill Tancer looked at the importance of Google to the Wall Street Journal following Rupert Murdoch’s recent comments in a Sky News interview (http://blogs.wsj.com/digits/2009/11/09/news-corp-considers-a-google-ban/?mod=rss_WSJBlog) saying he would consider blocking... Continue reading...

Australia goes Bing

June 18, 2009

Last week I posted some initial stats around the launch of search engine challengers Wolfram Alpha and Bing. Today I am going to dig a little deeper into Bing’s launch in the Australian market. . The chart below illustrates the... Continue reading...

Tweet Posted by Alan Long at 05:38 PM | (0)
In Categories Brand | Google | Search | Search Engines

Wolfram Alpha and Bing initial Asia Pacific stats

June 11, 2009

Over recent weeks two new entrants have appeared on the search landscape globally. The uniquely named Wolframaplha (www.wolframalpha.com) and Microsoft’s new entry Bing (www.bing.com). WolframAlpha (www.wolframalpha.com) made its public debut on 15 May, 2009 and Bing (www.bing.com) launched last week... Continue reading...

Tweet Posted by Alan Long at 04:55 PM | (1) | (0)
In Categories Search | Search Engines

Google Chrome – An Asian Trojan Horse?

October 06, 2008

On September 5 we reported on the launch of the Google web browser Chrome, and now just over a month later it's time for a quick update. In a highly competitive market it seems the upper hand is being held... Continue reading...

Tweet Posted by Alan Long at 03:40 PM | (1) | (0)
In Categories Brand | Google | Search

A Hurricane, A Black Hole or a holiday in Tuscany?

September 17, 2008

This week's fastest moving search terms are; 1. large hadron collider 2. mobicosa 3. lhc 4. hurricane ike 5. cern 6. hardon collider 7. big bang 8. gunplot 9. auschwitz photos 10. real estate tuscany italy Dominating the fast moving... Continue reading...

Tweet Posted by Alan Long at 10:20 AM | (0)
In Categories Fast Moving Search | Search | weather

Turnbull vs. Nelson – The answer was in the data!

September 16, 2008

As our head of Global Research, Bill Tancer, suggested some weeks ago, search volume is the best way to measure curiosity about political figures. Just yesterday we were discussing the Liberal Leadership and the impact of Peter Costello, and wondering... Continue reading...

Tweet Posted by Alan Long at 03:29 PM | (0)

Is Chrome the New Colour of the Web?

September 05, 2008

There's plenty of activity around the blogosphere, in the newspapers and in the office with people loading the new Google Chrome browser, making their own comparisons, and adding their opinions. Two days after its release on September 3 the initial... Continue reading...

Tweet Posted by Alan Long at 08:41 PM | (1) | (0)
In Categories Google | Search

The Last Olympic Post - Part Two

September 03, 2008

Yesterday we reviewed the comparative interest in the Olympics, the specific events that captured the attention and the relative site performance in Australia, New Zealand, Singapore and Hong Kong. Today, using our Search Intelligence product we are looking at how... Continue reading...

Bad Boys, Politics and taking a Dive!

September 01, 2008

As quickly as we cover religion and sex (see last week's fast movers blog), politics raises it's head and demands attention. In this week's fast moving search terms the announcement of Sarah Palin as Republican, John McCain's running mate for... Continue reading...

Politics, Religion and Sex - Two out of Three isn't Bad

August 26, 2008

What an interesting week in the fast movers section. My parents always taught me to not discuss politics, religion and sex. This week I can avoid politics, but the other two are directly linked and have raised the interest of... Continue reading...

The Pressure Point of Fuel Prices

August 01, 2008

The increasing price of fuel to run our vehicles puts continued pressure on the household budget and while I begrudge paying high prices at the pump, just how far can the price go before we start to look at alternate... Continue reading...

Tweet Posted by Alan Long at 11:01 AM | (0)
In Categories Auto | Brand | Fuel | Search

Alan Long

Research Director, Hitwise Asia Pacific.