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Hitwise Intelligence - Alan Long - Asia Pacific
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Ronaldinho & The Group of Death
June 09, 2010
The buzz is building around Australia’s second consecutive tilt at the Football (Soccer) World Cup which begins on 13 June against Germany in the first game of the so called “Group of Death” that also features Ghana and Serbia.
Australian Internet searches featuring ‘world cup’ increased 139.8% last month (week ending 5 June 2010 compared with week ending 8 May 2010) as Australian searched for information via over 5,000 search variations. The ten most popular search variations of ‘world cup’ were;
With interest around the final make-up of the squad and the controversial friendlies with New Zealand on 24 May and the USA on 5 June, the volume of search for the Socceroos has quadrupled in the fortnight since week ending May 22 (+314.5%).
Interest in Fantasy Football competitions and in sports betting or the available odds have generated increased search volumes in the in week ending 5 June (compared to week ending 22 May), World Cup fantasy Football searches increasing 183.3% and World Cup Odds and Sport Betting related searches jumping 225.0%.
Team related queries have increased 76.5%, and search interest in fixtures and World Cup dates increased 95.0% and 55.6%, respectively, comparing week ending 5 June to 22 May 2010.
Search queries relating to the TV and Online coverage of the World Cup increased 76.5% since week ending 22 May, with SBS being the main recipient. SBS has dominated the World Cup coverage related search terms with six featured in the top ten search queries, well ahead of Foxtel’s first appearance in the search volume rankings at number 15.
Of the 939 athlete’s within the provisional squads for participating countries, Portugal’s Cristiano Ronaldo was the most searched for World Cup athlete, outpointing Australian stars Tim Cahill and Harry Kewell. Brazil’s decision to cut Ronaldinho from the squad seems to have done his popularity no harm being one of seven internationals to make the 10 most searched for footballers last week.
We’ll continue to update information around online behaviour relating to the World Cup in South Africa over the coming weeks, to keep up to date connect with us via Twitter, Facebook or LinkedIn.
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Posted by Alan Long at 01:31 PM
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In Categories Entertainment | Sport | Television | World Cup 2010
