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Hitwise Intelligence - Analyst Weblogs

Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce and industry trends.

Windows 7 Release

November 05, 2009

Experian Hitwise’s resident gadget, expert Client Intelligence Analyst Richard Seymour, takes a look at the online reaction to the Microsoft’s Windows 7 launch last week. Using the Experian Hitwise Hot Consumer Electronics List, we saw that during the week ending... Continue reading...

Posted by Robin Goad at 09:41 AM | (0) | (0)
In Categories Gadgets | Guest posts | Retail

Canadian Banks Brand Association

November 04, 2009

Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes... Continue reading...

Posted by Heather Hopkins at 11:30 AM | (0) | (0)
In Categories Business & Finance | Canadian Insights

Black Friday and Cyber Monday Predictions

November 02, 2009

Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare... Continue reading...

UK Halloween and fancy dress costume searches increasing

Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches... Continue reading...

What retail categories are Gen Ys searching for online?

October 30, 2009

In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands... Continue reading...

Posted by Sandra Hanchard at 11:45 AM | (1) | (0)
In Categories Gen Y | Search | Shopping and Classifieds

Twitter Revisited - in More than 140 Characters

October 29, 2009

A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked... Continue reading...

Posted by Bill Tancer at 12:29 PM | (8) | (1)
In Categories Social Networking

Google’s rumored Music service launch today

October 28, 2009

Google is expected to launch their music service this afternoon, so we decided to look at some of Google’s history with the Music category. Of course we all know that the majority of people start with Google for search -... Continue reading...

Posted by Heather Dougherty at 03:54 PM | (0) | (2)
In Categories Google | Music

Motor and car insurance search behaviour

October 27, 2009

Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he carried out for our recent UK Insurance webinar. The chart below illustrates searches for portfolios containing... Continue reading...