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Hitwise Intelligence - Analyst Weblogs

Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce and industry trends.

Department Stores fastest growing retail sector online in NZ

March 19, 2010

Visits to Shopping and Classifieds – Department Stores websites grew by 55.6% year on year in February 2010 compared to all categories by New Zealand Internet users. Department Stores websites have attracted strong interest from shoppers since December 2009, when... Continue reading...

Posted by Sandra Hanchard at 11:25 AM | (0) | (0)
In Categories Department Stores

Why Facebook hasn’t overtaken Google in the UK (and won’t for the foreseeable future)

You may well have seen our data illustrating that Facebook picked up more US Internet visits than Google.com last week (and possibly even seen me talking about it on Channel 4 News). As a consequence of the interest in the... Continue reading...

Posted by Robin Goad at 09:11 AM | (0) | (0)
In Categories Google | Search | Social networks

Facebook Visitors Come Back Again and Again

March 18, 2010

A few weeks ago when I posted my blog entry about Facebook being the largest news reader I received a few comments and emails noting that visitors aren't as valuable if they don't come back. Advertisers and retailers need some... Continue reading...

Posted by Heather Hopkins at 12:37 AM | (0) | (0)
In Categories News and Media | Social Networks

Twitter and News and Media Websites

March 16, 2010

A couple of weeks ago, I did a follow up post on my blog entry, "Facebook Largest News Reader?". The entry illustrated that Facebook users prefer Broadcast Media while Google News readers prefer Print Media. Several readers requested that I... Continue reading...

Posted by Heather Hopkins at 11:43 AM | (6) | (3)
In Categories News and Media

Mother’s Day: Woodlands Junior School strikes again

A couple of years ago we highlighted the extraordinary case of Woodlands Junior School, the best optimised school website in the UK. It appears high up on the Google SERP for popular seasonal terms such as ‘mothers day’, ‘pancake day’,... Continue reading...

Posted by Robin Goad at 09:58 AM | (1) | (0)
In Categories Education | Fast moving search terms | Paid search | Retail | Search | Shopping and Classifieds

Facebook Reaches Top Ranking in US

March 15, 2010

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New... Continue reading...

Posted by Heather Dougherty at 11:24 AM | (18) | (19)

1 Year Anniversary for Foursquare

March 12, 2010

Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday.... Continue reading...

Posted by Heather Dougherty at 03:21 PM | (2) | (0)
In Categories Facebook | Mobile | Social Media | Social Networking | Twitter

Is Fairtrade growing in popularity?

Another guest blog by Jonny Steel, Insights Manager, mySupermarket-Insights.co.uk Fairtrade Fortnight is an annual event which aims to raise the profile of fair and ethical trading values. The supermarkets have been keen to get on board for the past few... Continue reading...

Posted by Robin Goad at 09:00 AM | (0) | (0)
In Categories Economy | Food | Guest posts | Retail | Search | Shopping and Classifieds